why we use hyaluronic acid
The Basics
Hyaluronic acid is a humectant, or water-holding molecule, that helps keep skin plump and hydrated.
Hyaluronic acid is the natural gel between skin cells that serves as their water reservoir. As we age, skin loses hyaluronic acid and the ability to hold enough water in this reservoir. Topically applying HA can boost water stores in this intercellular reservoir, raise skin's moisture level, and smooth fine lines.
We use hyaluronic acid with a low molecular weight. It can help transport active ingredients and hydration into the skin to improve formula effectiveness while plumping skins' appearance from within. This vegan HA is produced through bacterial fermentation of plant matter (usually beans and potatoes).
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