Properly preparing skin for your skincare routine is important. without cleansing, a barrier of built up oils, dirt, and environmental pollutants sit between your products and your skin. Here are our cleansing tips to help your skincare do the most work for you.
Start with these suggestions, but always stick with a method that makes your skin happy.
Goal: remove all makeup, SPF, dirt, And other residues from the surface of skin without disrupting its natural balance.
First, If you’re wearing makeup or sunscreen, remove it. We recommend this pre-cleansing step every evening, makeup or not, to avoid leaving residues from the day behind. Use an oil-based balm cleanser and/or micellar water to dissolve the makeup and rinse it away easily without tugging on the skin. our cloud melt hybrid cleanser is a perfect pre-cleanse or first-cleanse option!
Apply your cleansing balm or oil cleanser of choice to dry skin to maximise it’s impurity dissolving powers. Massage for 30 seconds before adding a touch of water to emulsify and lift the residues from your skin. Rinse thoroughly with warm water or remove with a damp facial cloth.
Next, Your staple cleanser should be gentle and ideally have a pH near 5.5—like our beloved CLoud Melt. Most prefer a cream or foaming gel version for this step, but choose one that suits you. Massage your cleanser into skin for at least 30 seconds to properly dissolve impurities and deep clean pores, focusing on any congested areas. Rinse clean, taking extra care along the hairline.
more cleansing tips:
- Avoid overly abrasive physical exfoliants (walnut shells, we’re looking at you) and harsh surfactants, like the infamous SLS, that can strip the skin of its natural oils.
- If your skin is feeling tight after cleansing, you likely would do better with a gentler option. Think fewer/milder surfactants, balanced pH, less scrubbing, and skin-nourishing ingredients (ahem, Cloud Melt!).
- if you’re looking to add some physical exfoliation, stick to gentle scrubs or consider removing your cleanser with a muslin or microfiber cloth. Exfoliating too often or too aggressively can cause skin to become reactive, so proceed with caution and pay attention to how your skin responds!
Goal: hydrate, ensure proper pH balance of skin, and potentially add light physical exfoliation.
Toner is optional, but can be a great addition to your routine. Choose a toner that suits your skin’s needs. This is a great opportunity to boost AHAs for chemical exfoliation or add nourishing, calming agents to soothe stressed skin. avoid products with denatured alcohol. water is your skin’s best friend, and Applying a watery toner will allow your skin to drink it up quickly and provide more hydration for your serum/moisturiser to lock into place.
certain toners or hydrating mists may be spritzed on after cleansing or any time of day to add moisture and refresh. If you’d like a touch of physical exfoliation, consider using a reusable cotton round to apply your toner. Gently sweep over your entire face, focusing on problem areas like the nose.
you’re using a pH balanced cleanser (good job!), but have you considered the pH of your tap water? Tap water can often have a pH of around 8. A pH this high can disrupt our skin’s natural pH of 5.5, and a toner can help bring it back into balance.