We want to help all skin be its personal best.
Simply + luxuriously.
Selecting holistic, efficacious skincare should be simple. We like to refer to our brand of smart skincare as intelligent alchemy.
Our range focuses on coupling benefits that encompass all skin tones, types, and genders in a powerful way. Elegant formulations based on forward-thinking cosmetic science and the best of nature’s offerings – all selectively concocted by hand in small batches to assure quality and care. Skincare shouldn’t be a chore. we hope to make your daily ritual just a little bit sweeter.
Want to know more? Keep reading below + head over to our FAQ page.
so, what is intelligent alchemy?
highly active, small batch skincare consciously curated from the best of science and nature. it’s no-nonsense luxury for your skin.
focus on actives
We’ve built our formulas to support the active ingredients that make an impact. We include clinically proven actives at effective and safe levels. Then, we boost their impact with complementary, powerful extracts and oils from nature.
We believe a foundational key to unlocking your best skin is through optimising hydration. Because of this, you’ll find it’s a prime quality of our formulations. Your skincare should have it all: effective, healthy, cruelty free, and completely luxurious.
Most skin can be classified as problem skin. There may be a few (lucky) people with complexions completely resistant to irritants, but that’s not most of us.
First off, we’re adamant that “chemical” is not a dirty word. Know why? Everything is a chemical! Natural things, synthetic things—all chemicals. It’s about selecting which chemicals benefit our skin and bodies most (and that’s not always easy).
Ingredients proven to have a gentle, positive impact on skin health are our focus. We formulate our range without synthetic preservatives, fillers, added fragrance, silicones, animal products, or controversial toxins known to interrupt skin health.
Ensuring pH is in line with the active ingredients in a formula is critical to maximising efficacy. For example, alpha hydroxy acids can become medical grade (read: potentially unsafe) at a pH of less than 3.0. on the same note, they are completely ineffective above pH 5.5. This is why finding the ph sweet spot is incredibly important.
balancing pH also has a major impact on the potential for sensitising on application. we take great care to ensure the pH of every batch is optimally balanced to produce effective, safe formulas.
transparency + trust
Community is important to us. We want you to feel comfortable and confident in your skincare choices.
We aim to cultivate trust through transparency and honesty and believe a great avenue toward achieving this is through sharing knowledge.
Rather than relying on of-the-moment buzzwords, we try to break down our formulas in an informative and straightforward way. Our ingredients are specifically selected to:
- actively support healthy skin,
- help stabilise and boost efficacy of those powerful actives, and
- optimise the delivery of actives.
You know what to expect from each sophisticated formula and hopefully learn a bit along the way. Want to know more? You can find full definitions of every ingredient in our products by simply tapping through the ingredient list.